Data Privacy at HELUKABEL

The HELUKABEL privacy policy is based on the terms defined by the European issuer of directives and ordinances in the EU General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand both for the public and or our customers and business partners. To this end, we would like to explain some terminology first.

This privacy policy uses the following terms and definitions:

a) Personal data

Personal data means any information relating to an identified or identifiable natural person (“data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

b) Data subject

A data subject is any identified or identifiable person whose personal data has been processed by the controller.

c) Processing

Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing

Restriction of processing means the marking of stored personal data with the aim of limiting their processing in the future

e) Profiling

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

f) Pseudonymisation

Pseudonymisation means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separate and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

g) Controller

Controller means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h) Processor

Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

i) Recipient

Recipient means a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

j) Third party

Third party means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

k) Consent

Consent of the data subject means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

The controller in the sense of the General Data Protection Regulation as well as other data protection laws and regulations pertaining to data protection applicable in the European Union is:

HELUKABEL AG
Grabäckerstr. 60
8957 Spreitenbach
Switzerland

Tel.: +41 5641 / 8151-5
E-Mail: contact@helukabel.ch
Website: www.helukabel.ch

In order to provide you with comprehensive functionality on our website, make your usage more convenient, and optimize our offerings, we use so-called "cookies" or comparable technologies. Cookies are small text files that are stored on your end device or its hard drive, associated with the browser you use, and through which certain information is transmitted to the initiating provider. Cookies cannot execute programs or transfer viruses to your end device. We employ cookies for various purposes and with different functions. We differentiate between whether the cookie is technically essential, how long it is stored and used, and whether it is set by our website itself or by third parties.

We use specific cookies because they are strictly necessary for our website and its features to function correctly (essential cookies). These cookies are automatically set when you access our website or a specific function, unless you have prevented the setting of cookies through corresponding settings in your browser. In contrast, non-essential cookies (e.g. in the area of statistics) are set to improve, for example, the comfort and performance of our website or to store certain settings made by you. We also use such cookies to determine information about the frequency of use of specific areas of our website, so that we can better tailor them to your needs in the future.

Most cookies are only needed for the duration of your current service call or session and are subsequently deleted or lose their validity once you leave our website or your current session expires. Only occasionally are cookies stored for a longer period, for instance, to recognize you and retrieve stored settings when you revisit our website at a later time. In such cases, the cookies are automatically deleted after a predefined period, which can vary depending on the type of cookie and its function, when you visit the page or domain that set the cookie.

Third-party cookies are set and used by other entities or websites, such as providers of web analysis tools. Further information about web analysis tools and reach measurement (analytics and performance) is provided in the subsequent sections of this privacy policy. Third-party providers may also use cookies to display advertisements or integrate content from social media networks (marketing cookies).

Accepting cookies while using our website is not mandatory. If you do not wish to allow the use of cookies, you can refuse or revoke your consent in our cookie banner or prevent the storage of cookies on your end device through corresponding settings in your browser. Please note that this may limit the functionality and scope of our website. You can delete stored cookies at any time in the system settings of your browser. An overview of currently used cookies can be found here: Cookie Overview

Regarding Google Consent Mode V2: The status of your consent to cookies and personalised services from Google services (i.e., Google Ads, cf. fig. 16 of the privacy policy) will be shared with Google in compliance with the Digital Services and Digital Markets Acts. Our consent management platform informs Google as to the status of consent. The goal is to ensure that users' consent status is observed regarding Google Ads and the integration of functions and external services. In this way, users' consent and revocation thereof regarding Google Ads in conjunction with our online content will be dynamically adjusted independent of the user's selections.

For more detailed information on the nature, scope, purposes, legal basis and ways to object to data processing related to cookies, please refer to the descriptions of the individual functions that rely on the use of cookies.

The website of HELUKABEL collects a certain amount of data or information with every visit of the website by a data subject or an automated system. This general data and information is stored in the server's log files. The types of data that can be collected are (1) browser types and versions, (2) the operating system used by the accessing system, (3) the website from where an accessing system goes to our website (called referrers), (4) the subpages that are accessed on our website by an accessing system, (5) the date and time of access to the website, (6) an Internet Protocol (IP) address, (7) the internet service provider of the accessing system, and (8) other similar data and information that is used for protection against attacks on our IT systems.

HELUKABEL does not draw any conclusions about the data subject in the use of this general data and information. This information isinstead required to (1) deliver the contents of our website correctly, (2) optimise the contents of our website and the advertising for it, (3) ensure the long-term functionality of our IT systems and the technology of our website, and (4) provide law enforcement with the necessary information in the event of a cyber attack. This anonymously collected data and information is evaluated by HELUKABEL, on one hand statistically, and on the other with the goal of improving data protection and data security at our company and to ensure an optimum level of protection for the personal data that are processed by us. The anonymous data of the server logfiles are saved separate from all personal data provided by the data subject.

The data subject has the option of registering on the controller's website. This registration process involves the collection of personal data. Which personal data are disclosed to the controller can be seen on the registration page. The personal data entered by the data subject are collected and stored exclusively for the purpose of internal processing at the controller. The controller may disclose data to one or several processors, such as shipping services, who will in turn use the personal data exclusively for internal processes that are related to the controller's purposes.

By registering on the controller's website, the IP address assigned by the data subject's internet service provider (ISP) as well as the date and time of the registration are stored. These data are stored because they are required for preventing the abuse of our services, as well as for the investigation of potential crimes, if applicable. As a result, the storage of this data is required for safeguarding the controller. This data will not be disclosed to third parties unless there is a legal obligation for such disclosure, or the disclosure is for purposes of crime prosecution.

The registration of the data subject, with its voluntary disclosure of personal data, enables the controller to offer contents or services to the data subject that by their nature can only be offered to registered users. Registered persons may change the personal data disclosed during their registration, or obtain its erasure from the controller's data stores, at any time.

On request, the controller will inform any data subject, at any time, about which personal data have been stored with regard to the data subject. Furthermore, the controller will rectify or erase personal data upon request or notification by the data subject, unless barred from doing so by legal storage requirements. The data protection officer named in this privacy policy will be available as a contact for data subjects in this context.

The HELUKABEL website has an option for subscribing to our company newsletter. Which personal data are transferred to the controller during the subscription to the newsletter can be seen in the subscription screen.

HELUKABEL uses a newsletter to periodically send notifications about the company's offers and products to customers and business partners. Data subjects can receive our company newsletter only if they (1) have a valid e-mail address and (2) subscribe to the newsletter. For legal reasons, a confirmation message is sent to the e-mail address provided by the data subject during the initial newsletter subscription (double opt-in method). This confirmation message is used to verify whether the owner of the e-mail address, as the data subject, has authorized the subscription to the newsletter.

During the newsletter subscription, we also store the IP address assigned by the internet service provider (ISP) to the computer system used by the data subject at the time of subscription, as well as the date and time of subscription. The collection of this data is necessary for tracking a (potential) abuse of a data subject's e-mail address at a later date and therefore serves as a legal safeguard for the controller.

The personal data collected during a newsletter subscription is used only for sending our newsletter. Furthermore, subscribers to the newsletter could be sent e-mail notifications if this is required for the operation of the newsletter service and related registration processes as might be the case in the event of changes to the newsletter offer or the technical circumstances. Personal data collected during newsletter subscription will not be disclosed to third parties. The data subject may cancel the newsletter subscription at any time. The consent to the storage of personal data given by the data subject for the purposes of sending the newsletter may be withdrawn at any time. Every newsletter contains a link for withdrawing consent. Furthermore, users may unsubscribe from the newsletter directly on the controller's website or notify the controller in other ways.

HELUKABEL newsletters contain tracking pixels. A tracking pixel is a miniature graphic that is embedded in e-mails sent in html format to enable log file recording and analysis. This enables a statistical evaluation of the success or failure of online marketing campaigns. The embedded tracking pixel allows HELUKABEL to detect whether and when an e-mail was opened and which of the links in an e-mail were accessed by a data subject.

Personal data collected via tracking pixels are stored and evaluated by the controller for the purpose of optimising the sending of newsletters and to better adapt the contents of future newsletters to the interests of the data subjects. Such personal data are not disclosed to third parties. Data subjects may at any time withdraw their consent, which has been given separately using a double opt-in process. The controller deletes such personal data when consent is withdrawn. HELUKABEL automatically interprets unsubscribing from the newsletter as a withdrawal of consent.

To comply with legal requirements, the website of HELUKABEL contains information to enable contacting our company quickly as well as to enable direct communication with us. This includes a general electronic mail contact (e-mail address). If a data subject contacts the controller via e-mail or a contact form, the personal data submitted by the data subject is stored automatically. Such personal data, which is voluntarily transferred to the controller by the data subject, is stored for purposes of processing or contacting the data subject. Such personal data will not be disclosed to third parties. SSL encryption technology is used for transferring such data. The contact options are:

• Online form for file download
• Catalogue order
• Drum feedback

The controller processes and stores personal data of data subjects only for as long as required to achieve the purpose of storing the data, or as provided by the European issuer of directives and ordinances or other legislative bodies in laws and regulations to which the controller is subject.

Personal data are made unavailable or deleted in accordance with applicable laws and regulations when the purpose of storing the data no longer exists, or a storage period specified by the European issuer of directives and ordinances or another legislative body expires.

a) Right of confirmation

Every data subject has the right, defined by the European issuer of directives and ordinances, to request confirmation from the controller about whether the controller processes personal data related to the data subject. Data subjects who wish to make use of this right of confirmation may contact our data protection officer at any time.

b) Right of access

Every data subject shall have the right, defined by the European issuer of directives and ordinances, to obtain from the controller confirmation as to whether or not personal data concerning him or her are being processed, and, where that is the case, access to the personal data and the following information, as well as a copy of such information. In addition, the European issuer of directives and ordinances has granted the data subject a right of information with regard to the following matters:

• The purposes of processing
• The categories of personal data concerned
• The recipients or categories of recipient to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations
• Where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
• The existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing
• The right to lodge a complaint with a supervisory authority
• Where the personal data are not collected from the data subject: Any available information as to the source of the data
• The existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.

The data subject also has a right to information about whether or not personal data have been transferred to a third country or an international organisation. If this is the case, then the data subject shall also have the right to be informed of the appropriate safeguards relating to the transfer.

Data subjects who wish to make use of this right of information may contact our data protection officer at any time.

c) Right to rectification

The data subject shall have the right, defined by the European issuer of directives and ordinances, to obtain from the controller the rectification of inaccurate personal data concerning him or her without undue delay. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement.

Data subjects who wish to make use of this right of rectification may contact our data protection officer at any time.

d) Right to erasure (right to be forgotten)

The data subject shall have the right, defined by the European issuer of directives and ordinances, to obtain from the controller the erasure of personal data concerning him or her without undue delay and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies:

• The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
• The data subject withdraws consent on which the processing is based pursuant to point (a) of Article 6(1), or point (a) of Article 9(2) of the GDPR, and where there is no other legal ground for the processing.
• The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.
• The personal data have been unlawfully processed.
• The personal data have to be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.
• The personal data have been collected in relation to the offer of information society services referred to in Article 8(1) of the GDPR.

If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by the HELUKABEL, he or she may, at any time, contact any employee of the controller (see Section 2). This person shall promptly ensure that the erasure request is complied with immediately.

Where HELUKABEL has made the personal data public and is obliged pursuant to Article 17(1) of the GDPR to erase the personal data, our company, in its role as the controller and taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform controllers which are processing the personal data that the data subject has requested the erasure by such controllers of any links to, or copy or replication of, those personal data. The data protection officer of HELUKABEL or another employee will take the necessary steps in each case.

e) Right to restriction of processing

Any data subject shall have the right, defined by the European issuer of directives and ordinances, to obtain from the controller restriction of processing where one of the following applies:

• The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
• The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead.
• The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims.
• The data subject has objected to processing pursuant to Art. 21(1) of the GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

Where one of the above prerequisites applies and a data subject wishes to obtain the restriction of their personal data stored at HELUKABEL, the data subject may contact our data protection officer at any time. The data protection officer of HELUKABEL or another employee will initiate the restriction of processing.

f) Right to data portability

Any data subject shall have the right, defined by the European issuer of directives and ordinances, to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used and machine-readable format. The data subject shall also have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, where the processing is based on consent pursuant to point (a) of Article 6(1) or point (a) of Article 9(2) of the GDPR or on a contract pursuant to point (b) of Article 6(1) of the GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, in its exercise of the the right to data portability pursuant to Art. 20(1) of the GDPR, the data subject shall have the right to obtain the direct transfer of their personal data from a controller to another controller, where this is technically feasible and where this does not adversely affect the rights and freedoms of others.

To exercise the right to data portability, a data subject may contact the data protection officer appointed by HELUKABEL at any time.

g) Right to object

The data subject shall have the right, defined by the European issuer of directives and ordinances, to object, on grounds relating to his or her particular situation, at any time to processing of personal data concerning him or her which is based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on those provisions.

Where an objection has been submitted, HELUKABEL will no longer process the personal data unless we are can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defence of legal claims.

Where HELUKABEL processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This includes profiling to the extent that it is related to such direct marketing. If a data subject objects to processing for direct marketing purposes, then HELUKABEL will no longer use the personal data for these purposes.

Where personal data are processed by HELUKABEL for scientific or historical research purposes or statistical purposes pursuant to Article 89(1) of the GDPR, the data subject, on grounds relating to his or her particular situation, shall have the right to object to processing of personal data concerning him or her, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

To exercise the right to object, a data subject may contact the data protection officer of HELUKABEL of another employee directly. In the context of the use of information society services, and notwithstanding Directive 2002/58/EC, the data subject may exercise his or her right to object by automated means using technical specifications.

h) Automated individual decision-making, including profiling

The data subject shall have the right, defined by the European issuer of directives and ordinances, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her, unless the decision (1) is necessary for entering into or the performance of a contract between the data subject and a data controller, or (2) is authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is based on the data subject's explicit consent.

If the decision is (1) necessary for performance of a contract between the data subject and a data controller or (2) is based on the data subject's explicit consent, then HELUKABEL shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision.

If a data subject wishes to exercise rights related to automated decision-making, he or she may contact our data protection officer at any time.

i) Right to withdraw consent to processing

The data subject shall have the right, defined by the European issuer of directives and ordinances, to withdraw his or her consent to the processing of personal data at any time.

If a data subject wishes to exercise his or her right to withdraw consent, he or she may contact our data protection officer at any time.

The controller collects and processes personal data of applicants for the purposes of the application process. Processing may be electronic. This is the case in particular where an applicant transfers application documents to the controller electronically, e.g. via e-mail or a form provided on the website. If the controller enters into an employment contract with the applicant, the transferred data are stored for purposes of performing the employment relationship in consideration of applicable laws and regulations. If the controller and the applicant do not enter into an employment contract, then the application documents shall be erased automatically no later than two months following the applicant's notification, unless the controller has other legitimate interests not to erase the data.

We use advertising measures of the company Meta, formerly Facebook (Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland).

Facebook plug-ins: With each call-up to one of the individual pages of this website, which is operated by us and on which a Facebook plug-in has been integrated, the Internet browser on the information technology system of the user (hereinafter also referred to as "data subject") is automatically prompted by the respective Facebook plug-in to display the respective Facebook plug-in of Meta Download. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. During the course of this technical procedure, Meta gains knowledge of which specific sub-page of our website is visited by the data subject.

If the data subject is logged in at the same time on Facebook, Meta detects with each call-up to our website by the data subject and for the entire duration of their stay on our website, which specific sub-page of our website the data subject visits. This information is collected by the Facebook plug-in and assigned by Meta to the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated on our website, such as the "Like" button, or if the data subject submits a comment, Meta assigns this information to the personal Facebook user account of the data subject and stores the personal data.

Meta receives information via the Facebook plug-in that the data subject has visited our website whenever the data subject is logged in to Facebook at the time of the call-up to our website; this takes place regardless of whether the data subject clicks on the Facebook plug-in or not. If such a transmission of information to Meta is not desirable for the data subject, he or she may prevent the transmission by logging off from their Facebook account before a call-up to our website is made.

Facebook Pixel: By integrating the so-called "Facebook Pixel" on our website, we can also display our advertising measures ("ads") to users of our website and the social network Facebook and to measure and evaluate their successes ("conversion tracking").

We also use the remarketing function "Custom Audiences", which also uses the Facebook Pixel and displays interest-based advertisements when you visit our website or other websites that have also integrated the Facebook Pixel. This allows us to show you advertising that is of interest to you in order to make our website more interesting for you and to market our offer.

Due to the marketing tools used, your browser establishes a direct connection to the Meta server when you visit our website – after giving your consent. We have no influence on the scope and further use of the data collected by Meta through the use of this tool and therefore present the processes known to us: By integrating the Facebook pixel, Meta receives the information that you have accessed the corresponding website of our website or have clicked on an advertisement from us. If you are registered with a Meta service, Meta can assign the visit to your account. Even if you are not registered with the Facebook platform or have not logged in, it is possible that the provider will find out your IP address and other identification features and use them to create your profile.

The legal basis for the processing of your data is Art. 6 para. 1 lit. a) GDPR, i.e. the integration takes place only after your consent has been given. The revocation of your consent is possible at any time, without affecting the admissibility of the processing until the revocation. The easiest way to revoke your consent is via our cookie banner. In addition, logged-in users can object directly to the provider or under the following link: www.facebook.com/settings/?tab=ads#_. You can also disable the corresponding option in the system settings of your browser. You can delete stored cookies at any time in the system settings of your browser. Your data will be stored as long as they are needed for the respective purpose, or you have not objected to the storage of your data or revoked your consent.

The information collected is stored on Meta servers, including in the USA as an unsafe third country. For these cases, the provider has imposed a standard that corresponds to the former EU-US Privacy Shield and has promised to comply with the data protection laws applicable to the international transfer of the data. We have also agreed so-called standard data protection clauses with Facebook, the purpose of which is to comply with an adequate level of data protection in third countries.

For more information on Meta's data processing, please visit: www.facebook.com/about/privacy.

We use PIWIK Pro, a software for the statistical evaluation of user access. Your IP address will be shortened before it is stored. PIWIK PRO uses cookies, which are stored on your device and enable an analysis of your use of this website. Pseudonymous user profiles can be created from the processed data.

The data processing associated with PIWIK Pro is based on your consent in accordance with Art. 6 para. 1 lit. a) GDPR. If you do not want cookies to be stored by PIWIK Pro on your device, you can refuse or revoke your consent in our cookie banner. You can also disable the corresponding option in the system settings of your browser. You can delete stored cookies at any time in the system settings of your browser.

We store your data as long as we need it for the respective purpose, or you have not objected to the storage of your data or revoked your consent.

The information collected about the use of our website is stored on servers of PIWIK PRO or service providers commissioned by PIWIK Pro in the EU. However, we cannot always rule out the possibility of passing on the data to bodies whose registered office or place of data processing is not located in a member state of the European Union or in another state party to the Agreement on the European Economic Area. However, if data is also processed outside the EU, we ensure that appropriate and reasonable measures are taken to ensure an adequate level of data protection, e.g. by concluding so-called EU standard contractual clauses.

Further information on the PIWIK Pro service can be found on the manufacturer's website under https://piwikpro.de/datenschutz/.

We use the service Google Ads to bring attention to our products with the help of advertisements. If you are brought to our webpages via a Google advertisement, a cookie will be saved to your device by Google Ads.

The advertising materials are delivered by Google via an "ad server." For this, websites, including ours, use ad server cookies which measure specific success metrics such as the display of the advertisement or clicks from users. Using the Google Ads cookies saved from our website, we can receive information regarding the success of our advertising campaigns. These cookies are not intended for personal identification. The following are typically saved to the cookie as analytical values: the unique cookie ID, the number of ad impressions per placement (Frequency), the last impression (relevant for post-view conversions) and opt-out information (markers showing users revocation of consent to targeted ads).

Google is able to recognize your internet browser through their cookies. Provided a user visits certain webpages of an Ads customer's website, and the cookies saved to the user's computer have not expired, Google and the Ads customer can identify whether the user clicked on the advertisement and was directed to this webpage. Every Ads customer is assigned a different cookie. This ensures that cookies cannot be tracked by the webpages of other Ads customers. Through the integration of Google Ads, Google is informed that the user has loaded a particular part of our internet presence or clicked on one of our advertisements. Provided that you are registered with a Google service, Google can match the site visit with your account. Even if you are not registered with Google, or are not logged in, it is possible for the host to discover and save your IP address.

Due to the marketing tools being used, a direct connection between your browser and a Google server is established. With these advertising measures, we are not gathering personal data ourselves, but rather making it possible for Google to do so. Exclusively statistical analyses are made available by Google for us which provide information on how often different-price advertisements were clicked on. We do not obtain further data pertaining to the use of advertising materials. In particular, we are not able to identify users based on this information.

Google Conversion Tracking: We use Google Ads with the additional "Google Conversion Tracking" application. This is a process by which we are able to audit the success of our advertising campaigns. For this, the advertisements are assigned a technical provision, ex: an ID number, with which we can determine based on clicks how users interact with advertisements and whether our services are made use of. Through this, we receive statistical information on the total number of users reached by our advertisements, which advertisements are especially popular, and possibly information on the impact of an advertisement.

Google Remarketing: We use Google Ads with the additional "Google Remarketing" application. With this process, we are able to create advertisements based on existing information on users and reach users during their further internet use in new ways. This occurs via cookies that are saved upon visiting our webpages. In these cookies, information pertaining to user behaviour when visiting different websites is recorded and anonymously evaluated by Google. According to statements from Google, an aggregation of data obtained through remarketing, potentially containing personal data saved by Google, does not occur.

The processing of users' information is done according to Art. 6 Par. 1 lit. a) GDPR, that is the integration of Google Ads as well as the use of Google Conversion Tracking and Google Remarketing may only take place once the user has given their consent (i.e., via our cookie banner). We share the status of users' consent with Google, as Google is required by the Digital Markets Act to obtain consent pertaining to personalised services. Our consent management platform informs Google whether consent is given or not. The goal is to ensure that users' consent status is observed regarding Google Ads and the integration of functions and external services. In this way, users' consent and revocation thereof regarding Google Ads in conjunction with our online content will be dynamically adjusted independent of the user's selections. The revocation of consent is possible at any time without affecting the permission to process data up to the date of the revocation. Consent can easily be revoked via our cookie banner. We save your data for as long as we need it for its intended purpose, or as long as the user does not object to the saving of their data or revoke their consent.

The data collected is saved on Google servers, also in the USA. For these cases, the company has agreed to the EU-US Data Privacy Framework which ensures compliance with European data protection standards based on adequacy resolutions passed by the European Commission. Furthermore, we have agreed to standard data protection clauses with Google which are intended to ensure an acceptable data protection standard in third states. Further information on data protection with Google Ireland Limited, Gordon House, Barrow Street Dublin 4, Ireland, can be found here: www.google.com/intl/de/policies/privacy and here: http://services.google.com/sitestats/de.html.

We use advertising from LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). LinkedIn is operated by LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA.

LinkedIn Plug-ins: With each access to our website, which is equipped with a LinkedIn component (LinkedIn plugin), this component causes the data subject's browser to download a representation of the LinkedIn component. Additional information about LinkedIn plugins is available at https://developer.linkedin.com/plugins. As part of this technical process, LinkedIn learns which actual subpage of our website is visited by a data subject.

If the data subject is logged into LinkedIn at the same time, then LinkedIn detects which subpage of our website the data subject visits with each access to our website and over the entire duration of the visit or our website. This information is collected by the LinkedIn component and mapped by LinkedIn to the the data subject's LinkedIn account. If the data subject clicks on a LinkedIn button integrated on our website, then LinkedIn traces this information to the personal LinkedIn user account of the data subject and stores this personal data.

Via the LinkedIn component, LinkedIn is notified that the data subject has visited our website whenever the data subject is logged into LinkedIn while accessing our website. This happens independent of whether the data subject clicks on the LinkedIn component or not. If the data subject does not wish this information to be transferred to LinkedIn, then this can be prevented by logging out of their LinkedIn account before accessing our website.

Under https://www.linkedin.com/psettings/guest-controls , LinkedIn offers the option to unsubscribe from e-mail, text messages and directed advertising, as well as manage ad settings. In addition, LinkedIn uses partners like Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, who may set cookies. Such cookies may be rejected under https://www.linkedin.com/legal/cookie-policy . LinkedIn's current privacy policy is available at https://www.linkedin.com/legal/privacy-policy . LinkedIn's cookie policy is available at https://www.linkedin.com/legal/cookie-policy .

LinkedIn Insight Tag: We also use the LinkedIn Insight tag (or LinkedIn pixel) from LinkedIn Ireland Unlimited Company ("LinkedIn"). By integrating this JavaScript tag, we can show you, as a user of our website, interest-based advertisements ("ads") that are relevant to you when you visit the LinkedIn social network or other websites that also use this technology, and we can obtain statistics about website visitors and demographics. In addition, we may use conversion tracking to measure your use of our LinkedIn ads and your interest in our offers, and we may retarget LinkedIn ads to you on other websites. We do this to improve the effectiveness of our LinkedIn ads and to make our site more interesting to you.

By integrating the LinkedIn Insight tag, your browser establishes a direct connection with the LinkedIn server - after you have given your consent - both when you visit the LinkedIn website and when you visit websites that have integrated the LinkedIn Insight tag. LinkedIn and we are jointly responsible for the collection of your usage data when you visit our site and its transmission to the provider, but LinkedIn is solely responsible for the processing of such data for the purposes described above once it has been transmitted. We have no control over the scope and nature of LinkedIn's use of the data, so we provide this information to the best of our knowledge: By integrating the LinkedIn Insight tag, LinkedIn receives information that you have visited the corresponding page on our site or clicked on an advertisement on our site. If you are registered for a LinkedIn service, LinkedIn may associate the visit with your account. Even if you are not registered with LinkedIn or have not logged in, it is possible that the provider will be able to determine your IP address, timestamp and other identifiers and associate them with the actions associated with you.

The legal basis for the processing of your data is Art. 6 (1) (a) GDPR, i.e. the integration only takes place with your consent. You can withdraw your consent at any time, the easiest way is to use our cookie banner. You can also opt out of the LinkedIn Insight tag and other advertising preferences in the ads preferences at www.linkedin.com/help/linkedin/answer/62931?trk=microsites-frontend_legal_privacy-policy&lang=en and additionally at www.linkedin.com/psettings/guest-controls/retargeting-opt-out. For additional choices and information, please visit the LinkedIn Privacy Centre at https://privacy.linkedin.com/de-de?lr=1/. We will keep your information for as long as we need it for the purpose for which it was collected. You have not objected to the storage of your data or withdrawn your consent.

LinkedIn also processes your personal data in the United States, ensuring that the transfer is either based on an adequacy decision by the European Commission or on appropriate safeguards, such as standard contractual clauses that we have entered with the provider as a precautionary measure. For more information about international data transfers to LinkedIn, please visit: https://www.linkedin.com/help/linkedin/answer/a1343190?trk=microsites-frontend_legal_privacy-policy&lang=en

Further information about LinkedIn's data processing is available from the provider, LinkedIn Ireland Unlimited Company, Attn: Legal Dept. (Privacy Policy and User Agreement), Wilton Plaza, Wilton Place, Dublin 2, Ireland; About LinkedIn Insight Day: https://business.linkedin.com/de-de/marketing-solutions/insight-tag?lr=1/; Privacy Information: www.linkedin.com/legal/privacy-policy?trk=homepage-basic_footer-privacy-policy/.

We have embedded YouTube videos on our website, which are hosted by YouTube but can be played directly from our website. These videos are all embedded in "extended privacy mode," which means that according to YouTube, the playback of a video is not used for personalized advertising to the user. However, we have no influence over this.

To enhance the protection of your data when visiting our website, the videos are initially deactivated and embedded using a "2-click" solution on the page. This integration ensures that when you visit a page on our website that contains such videos, no connection is made to Google's servers. Only when you activate the videos does your browser establish a direct connection to Google's servers.

By activating the videos, YouTube receives information that you have accessed the corresponding subpage of our website. In addition, basic data such as IP address and timestamp are transmitted. This happens regardless of whether YouTube provides a user account through which you are logged in or whether there is no user account. If you are logged in to Google, your data will be directly associated with your account. YouTube stores your data as usage profiles and uses them for advertising, market research, and/or the personalized design of its website. Such evaluation is carried out, in particular (even for users who are not logged in), for the provision of personalized advertising and to inform other users of the social network about your activities on our website.

The legal basis for the display of videos is Art. 6(1)(a) of the GDPR, i.e., embedding is only done with your consent. If you do not want cookies to be stored on your device and your data to be processed by YouTube, you can refuse or revoke your consent.

If you do not wish for the collected data to be associated with your profile on YouTube, you must log out before activating the videos. You also have the right to object to the creation of user profiles by YouTube, and to exercise this right, you must contact YouTube or Google, for example, at https://about.google/contact-google/. Detailed instructions on managing your own data in connection with Google products can be found at https://support.google.com/accounts/answer/3024190.

We store your data for as long as we need it for the respective purpose, unless you have objected to the storage of your data or have revoked your consent.

The collected information is stored on Google's servers, including in the USA, which is currently an insecure third country. For such cases, the provider has imposed a standard that corresponds to the former EU-US Privacy Shield and has undertaken to comply with the applicable data protection laws for the international transfer of data. We have also agreed on standard data protection clauses with YouTube, which aim to ensure an adequate level of data protection in the third country.

For further information on the purpose and scope of data collection and its processing by YouTube, please refer to Google's privacy policy. You will also find further information on your rights and options for protecting your privacy at www.google.com/policies/privacy.

On this website, we use the services of Google Maps. This allows us to display interactive maps directly on the website and enables you to use the map function conveniently.

By displaying the interactive map, Google receives information that you have accessed the corresponding subpage of our website. In addition, basic data such as IP address and timestamp are transmitted. This happens regardless of whether Google provides a user account through which you are logged in or whether there is no user account. If you are logged in to Google, your data will be directly associated with your account. Google stores your data as usage profiles and uses them for advertising, market research, and/or the personalized design of its website. Such evaluation is carried out, in particular (even for users who are not logged in), for the provision of personalized advertising and to inform other users of the social network about your activities on our website.

The legal basis for the display of the interactive map is Art. 6(1)(a) of the GDPR, i.e., integration is only done with your consent. If you do not want your data to be transmitted to Google, you can refuse or revoke your consent. Revoking your consent is possible at any time without affecting the lawfulness of processing until the revocation.

If you do not wish for the collected data to be associated with your profile on Google, you must log out before visiting the website. You also have the right to object to the creation of user profiles, and to exercise this right, you must contact Google, for example, at https://about.google/contact-google/. Detailed instructions on managing your own data in connection with Google products can be found at https://support.google.com/accounts/answer/3024190.

Your data will be stored as long as it is necessary for the respective purpose or until you have objected to the storage of your data.

The collected information is stored on Google's servers, including in the USA, which is an insecure third country. For such cases, the provider has imposed a standard that corresponds to the former EU-US Privacy Shield and has undertaken to comply with the applicable data protection laws for the international transfer of data. We have also agreed on standard data protection clauses with Google, which aim to ensure an adequate level of data protection in the third country.

For further information on the purpose and scope of data collection and its processing by Google, please refer to Google's privacy policies. You will also find further information on your rights and options for protecting your privacy at www.google.com/policies/privacy.

Our website uses counting pixel technology provided by WiredMinds GmbH (www.wiredminds.de) to analyze visitor behavior. In connection with this, the IP address of the visitor is processed. The processing occurs only for the purpose of collecting company based information such as company name, for example. IP addresses of natural persons are excluded from any further processing by means of a whitelist. An IP address is not stored in LeadLab under any circumstances. While processing data, it is our outmost interest to protect the rights of natural persons. Our interest in processing data is based on Article 6(1)(f) GDPR. At no time is it possible to draw conclusions from the collected data on an identifiable person. WiredMinds GmbH uses this information to create anonymized usage profiles of the visit behavior on our website. Data obtained during this process is not used to personally identify visitors of our website.

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This website uses the tag manager of PIWIK PRO. PIWIK PRO's Tag Manager is a solution that allows marketers to manage website tags from one interface. The tool itself does not collect any personal data, it only triggers other tags, which in turn may collect such data. The tag manager of PIWIK PRO does not access this data. If cookies have been disabled by the user, this will remain in place for all tracking tags implemented with PIWIK PRO's Tag Manager.

In addition, technically necessary (essential) cookies can be stored on your device by using the Tag Manager, in particular to store your consent to the cookies used on the website. Without these techniques, we cannot understand whether consent to the setting of cookies has already been given or not. We do not require any additional consent from you for the use of technically necessary technologies.

Processes requiring consent to a specific purpose of processing are legally based on Art. 6.1 a of the GDPR. If the processing is necessary for the performance of a contract to which the data subject is party, as may be required for processing of deliveries or the provision of other services or consideration, then the processing is based on Art. 6.1 (b) of the GDPR. The same applies for steps at the request of the data subject prior to entering into a contract, such as inquiries about or products or services. If our company is under a legal obligation that requires the processing of personal data, e.g. the fulfilment of its tax obligations, then the processing is based on Art. 6.1 (c) of the GDPR. In rare cases, the processing of personal data may become necessary to protect vital interests of the data subject or another natural person. This might be the case, for example, if a visitor were injured at our facilities, necessitating the disclosure of his or her name, age, health insurance information, or other vital information to a doctor, hospital, or other third party. In this case, the processing would be based on Art. 6.1 (d) of the GDPR. Finally, processing may be based on Art. 6.1 (f) of the GDPR. This is the legal basis for processes not covered by any of the above items, if the processing is required to safeguard legitimate interests of our company or a third party and if there are no overriding interests or basic rights and freedoms of the data subject. We are permitted such processing because it is explicitly mentioned by the European legislative. The legislative has stated in this regard that a legitimate interest should be assumed if the data subject is a customer of the controller (GDPR, “Whereas” no. (47), 2nd sentence).

If the processing of personal data is based on Art. 6.1 (f) of the GDPR, then our legitimate interest is the performance of our business activities for the benefit of our employees and our shareholders.

The legal storage period is the criterion for the duration of the storage of personal data. After the period expires, the relevant data are routinely deleted if they are no longer required for the performance or initiation of contracts.

We hereby inform you that a disclosure of personal data may be required by law (tax regulations) or in the context of a contract (e.g. information about a party to the contract). To enter into a contract, it may be required that a data subject provide us with personal data which in turn needs to be processed by us. For example, a data subject is required to provide us with personal data when our company enters into a contract with that data subject. Failure to provide such personal data would prevent the contract with the data subject to be entered. Before providing us with personal data, a data subject must contact our data protection officer. Our data protection officer informs the data subject on a per case bases whether the provision of personal data is required by law or required for the contract, whether there is an obligation to provide such personal data, and what the consequences of not providing such personal data would be.